What I Do

What I Can Do For You

I conduct a lot of Research before I create Personas so that I can map out the Journeys people take before, during and after a visit to a website, an application, or any other touchpoint. The output becomes Information Architecture which then feeds into Wireframes.

My wireframes are often built as HTML Prototypes in order to practically illustrate how a website will be Responsive (or adaptive, or fluid, or fixed). This is Experience Design.

I write content plans, and sometimes the content itself, as well as create the Web Design of key pages and elements. This feeds into a my build kit which I then use to Front End Code the website, before plugging it into Wordpress or a similar Back End system.

After that, I carry out User Research to optimise and improve the website.

I’ve been doing these things since 1998, and I’ve become very good at them. I can focus on one specialist area, or I can do the whole thing in order to solve your problem.

How I Do It

I’ve worked in teams
I really enjoy working in teams, and use my years of practical experience to set an atmosphere of hard work, respect and honesty within a project.
I’ve managed teams
I’ve been in charge of small teams at digital agencies, and I’ve encouraged people to focus on improving their existing competencies whilst also developing related skills which augment their abilities.
I’ve led teams
I’ve taken charge of teams on client pitches and projects, and been the key man delivering the presentation of work to clients. I’ve chosen team members for specific projects, and set the goals and visions for those teams.

Do I do it well

From Beth Marshall, Smoothwall

“We worked together for about a year at QA on a number of different projects. Michael is a rare find, he is an irreplaceable blend of a UX designer and frontend coder. Incredibly difficult to replace after he left. He‘s a very good team player and often got ‘pinched’ by other people for his expertise.”

“Took on new skills easily and came up with some really good interactive wireframes. Super experienced and not somebody who restricts himself to one particular area so is very adaptable.”

From Shaun Darwood, Studio Graft.

“Michael is technically fantastic but also a great person to have around your office. He always adds more to the company culture. Explaining technical things to non-technical people can sometimes be hard, for both sides. Michael has a way of doing this which ensures all sides understand the needs of a project or a question without alienating anyone.”

“He‘s methodical whilst being able to think a bit more laterally when needed. Personally, he‘s a warm and friendly guy who never seems to let the pressure get to him too much and is always available to help.”

From Simon Wilson, Bloom & Studio of Things

“Michael Wood is the best all-rounder in Leeds.”

Who I’ve done it for

These are some of the clients I’ve worked with:

Sports
Nike, Manchester United, Wembley National Stadium, Welcome to Yorkshire: Tour de France, Goal.com, LA Fitness.
Retail
Freeman Grattan, ADT, Anglian Windows, Harris Tweed, Green Flag, Armitage Shanks: The Blue Book, Vodkat, Teacher Rubber Stamps, Wagg Dog Food, THS Tools.
Finance
Lloyds TSB, Halifax Bank, Provident Financial Group, Bank of Scotland.
Services
Graduate Jobs, Northern Rail, Showcase Cinema, JLA, Derry Jazz Festival, Whizz Go.
Travel
Virgin Holidays, Emirates, Jet2, Teletext Holidays, Virgin Atlantic, Travel.com.
Community
Alfa Romeo Social Network, Homes & Communities Academy, Leeds Data Mill, Bucktons, Equestrian.com, Bezier Retail News.
Fashion
Stuncroft, Brook Taverner, Rare Pear.
Betting
William Hill.
Education / Training
QA Training.
Government / Official
The University of Leeds, Planning Office: Planning Portal, Office of the Deputy Prime Minister, Gas Safe.
Charity
Yorkshire Air Ambulance, Ada Lovelace Day.
Also
Gecko, Linkdex, John Taylor (Duran Duran).